Blog post “Muddie week”. Day 2.

Blog post “Muddie week”. Day 2.

RIDES team

Value proposition canvas

First we show our customer’s:

  • Gain- what the customer wants for his problem
  • Pains- what are the customer’s fears
  • Jobs- what the customer does without the product

  • How our product can help the customer?

  • Gain Creator- solutions for the customer’s problems
  • Pain relievers- how can we help lessen the customer’s fears and problems
  • Product and services- what our app will contain

  • Customer journey mapping

    Firstly we think our user:

  • Awareness
  • Interest
  • Evaluation
  • Decision
  • Retention

  • We think about how our customer’s journey will go, so that she/he can find our product and how we can help them find it.


    SPĒKS team

    Value proposition

    Our client need to reduce their headache and want to go to school. And in his customer job, he want to search some information to solve up his problems. In addition, he also try to take some medicine but it doesn’t valid. So he isolates himself in the dark room.

    Because of our client’s problems. On the pain reliever’s way, we provide reliable information and use of ready phrases to combine diary of their feeling. To create the gain, we encourage patient and his parents to make an appointment to see the doctor.

    In our product, we will design a mobile app, this app including personal profile, questionnaire, attack of migraine and encourage peer support.

    Customer journey

    In our customer journey, our target is children (over 10 years old). While they have a headache, they will know the app from social media or their school nurse (teacher). Because we show our information on the poster in the school. After they download the app, and open their account and maybe their parents would open a family account together. In our app, the questionnaire is simple and suitable for child.

    CO-MIND team

    We started day with describing the customer journey, which was divided in to four parts - awareness, interest, evaluation and decision-retention. The journey shows the whole process of the products way of raising awareness to customer buying the product and becoming a loyal customer. After that we begun the development of our final presentation to the company, who's providing us with the challenge (Digibrand). We learned about design-thinking and service design from the perspective of a Latvian organisation. During this talk the presenter helped to guide our team into the development of our final project proposal. Lastly, a medical professional from The Red Cross Medical College conducted a walkabout and demonstration of their learning facilities and tools.


    The idea is to build a system and service that works for both sides; the citizens and doctors. But we will focus on the citizens at this point, and build the solution based on the citizens needs to access their medical data, and a way for them to easily keep track of their doctors appointments, prescriptions, vitals (PB, RR, Blood sugar, weight), and the effect of perhaps a new medication.

    Today we focused on building up the services needed, choosing the most important features and removing those not mandatory at the first phase.

    We also started to sketch the patient portal. We used a prototyping tool called Adobe XD. Our goal was to make a visual sketch which would show the main elements of the patient portal.

    FINLAT team

    Today we had worked more on the challenge. First, we started with making a value proposition canvas which helped us to understand how our app would be able to help with our challenge of how to implement AED in Latvia. We kept this very simple and based it on what we had previously written for the persona since his gains and pains were the same. This helped us to connect the persona and product better.

    Next, we had worked on the customer journey. We based this on everything we had done previously to this especially on the persona. We had taken into account both the customer´s point of view as well as our own and what we / the company would have to do before implementing this project to the public. In the customer journey we had also involved the finances of how to finance the project and the locations of the AED.

    For the digital part we try to create a app. Where we try to fit in registration, locations of the devices, instructions to use, about the device maintenance, support system and the donating account. We also have FAQ, TRAINING/EVENTS, NEWS. The main idea about creating application is to make is easy for people to know about the device also to be familiar about the events, workshop and the nearby devices. Looking at the picture below you can see what we had in mind for the prototype in more detail.

    We also had started on the project presentation today starting to write up what we had written previously onto paper in a nicer clearer way in the presentation. We had gotten until about three slides in when we went on a tour of the school that we are staying and working at.

    ASK DJ team

    The challenge of the task is the lack of information between the product and the users. We have decided to focus on doctors and patient view on the task. Today we have been working with value proposition canvas. We discussed it from both the doctor and the patient perspective. The major issues discussed in this proposition canvas was to classify the pains and gains related to the product use and also the gain creators and pain relievers accordingly. As a team we had some differences in opinions while doing these but this is the beauty of working in a team where every views are counted and discussed. We as a team came to common understanding about the problem and discussed different solution to it. We also got a lot of help from coaches during our day to get through our differences and confusion

    We also explored different online tools that could be useful for making presentations. Moreover, the presentation on user centered design and design thinking was eye opener and provided new way of thinking.

    Lastly, we can say that today's day has been challenging but also with lot of learnings.


    Today we focused on creating a customer journey map for Anti-Aging App. We used yesterday´s customer Ilze as a framework for it. We visualized it via pictures that where representative of each individual step in the customer journey.

    We also had a lecture held by TET head UX designer, he talked about design thinking and how it could be used in different ways. He had interesting cases he showed us. Lastly we had a tour of the college and the different practise rooms and got an short introduction to how the teaching is done here.

    ELF team

    Labrit, tere hommikust ja huomenta! We looked over the problem that we faced in the morning from the user perspective. Using our customer profile, we further identified the customer that we are hoping to help by clarifying their problem. This was done with the value proposition canvas which also saw the beginning of a clearer concept for our service.

    Next up we enjoyed exploring the customer journey that our target market might take to finding, acquiring and using our service. We figured that a theme that we might follow is one of frequency as it is key to our challenge solution.

    The end of the day was an interesting lecture from TET about their concepts of design thinking. It was interesting to understand a more creative way of approaching the solution that we are hoping to solve.

    Overall, we listened, we learned, and we are looking forward to taking the project forward tomorrow!

    FANTASTIC 5 team

    Today´s theme was to further develop the service with help of a customer-journey model. It’s a method to actualize and create a story of the customers journey throw the journey. Considering all the touchpoints and related subject and variables it creates a deeper understanding of the process. Design thinking was lectured by the Tet company´s representative Raitis Linde. The content was very similar to the already presented methods of the first and second day and also a variety of new methods such how to create impact, exploring alternatives by using several methods (augmented reality solutions ----> customer solutions).

    “Why design thinking?”

    This was answered with several answers and explanations (less expensive to fix problems during design stage, accelerated time to market and reduced development costs, user involvement has positive effect on product quality).

    The central aspect of design thinking is the user induced start. Meaning the user is the central figure right from the beginning. The design process is the product and not that much the actual tangible product.

    Creating impact

    Explore alternatives:

    Using reviews and exploring alternatives and diverging the chose creation.